INTRODUCTION
When negotiations stall, a good mediator can help both sides move forward.
When disputes escalate into bitter confrontation or litigation, and parties to the dispute are unable to reach any resolution, it is not uncommon for a neutral mediator to be brought in and within a very short time, the issues are magically resolved to the satisfaction of all parties.
Consider the following case: The research and development department of a pharmaceutical company had spent two years developing a highly potent topical cream that would deliver hormones to hormone-deficient patients without the common side effects of alternative oral supplements. They then sold a license to a large distribution company to re-brand and package it for resale. A few months after the distribution company went to market, it was discovered and reported that the cream had lost its efficacy due to a chemical breakdown upon packaging.
Consider the following case: The research and development department of a pharmaceutical company had spent two years developing a highly potent topical cream that would deliver hormones to hormone-deficient patients without the common side effects of alternative oral supplements. They then sold a license to a large distribution company to re-brand and package it for resale. A few months after the distribution company went to market, it was discovered and reported that the cream had lost its efficacy due to a chemical breakdown upon packaging.
