Wednesday, February 17, 2016

"PERSUASION AND INFLUENCE: AN AUTHENTIC FOUR-STEP PROCESS"



INTRODUCTION
A common and familiar complaint: "How can I make sure my ideas are being heard? Just last week I was in a meeting during which I suggested a solution to a problem. They totally ignored me. Twenty minutes later, someone else suggested exactly the same idea almost verbatim and, low and behold, the entire group embraced it enthusiastically and gave him the credit. It is so frustrating - what can I do?"

I have been asked this question or some variation of it numerous times and thought it would be of value to address it in my column.